DESCRIPTION
We create and design new UX mechanics for the mobile app of
K Group retail.
When
Dec 2019
Who
Maria Evtodieva, Arseniy Popov
CGI is teaming up with K Group, the world’s most sustainable trading sector company. Together we want to find innovative ways to support consumers in making their everyday lives more sustainable and healthier.
For Finland's largest supermarket chain K-Market, K-Supermarket and K-Citymarket. it was necessary to increase the number of installations of the mobile network application and user engagement ratio.
Make the app useful so that people would be more willing to share their data in it.
It was agreed to use a resource of recipes that were published weekly in the supermarket magazine, break them down into ingredients and offer people to collect their menus for a week in advance using the simple mechanics of the tinder.
After that, people could collect a one-click shopping list or order food with home delivery.
For Finland's largest supermarket chain K-Market, K-Supermarket and K-Citymarket. it was necessary to increase the number of installations of the mobile network application and user engagement ratio.
Make the app useful so that people would be more willing to share their data in it.
It was agreed to use a resource of recipes that were published weekly in the supermarket magazine, break them down into ingredients and offer people to collect their menus for a week in advance using the simple mechanics of the tinder.
After that, people could collect a one-click shopping list or order food with home delivery.
Portfolio
Relation projects
The cover book "In Cold Blood" Made a series of covers for the publishing house client Penguin Books
Genic Made a brand identity for student union client HSE
The shape of light Layout of Research about Light Design client HSE
Office print Print circulation for the Lahta Center client Gazprom
Poster and merge for Biennale Poster winner at the Biennale Golden Bee client Golden Bee
Studlive brand identity for Studlive client HSE
Gift wrapping Project package
is «my little Amserdam»
is «my little Amserdam»
Calendar Environmental packaging design
CDK poster Poster for the documentary cultural centre client CDK
The souvenir The souvenir for Rijksmuseum client Rijksmuseum
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