DESCRIPTION
The Branding for a board interactive game of Bulls and Bears.
We invented the concept of the game, the game naming, developed the design of cards, website, mobile application.
When
Sep 2020
Who
Maria Evtodieva, Arseniy Popov, Ann Evtodieva
At school we have not been taught economics and practical law. We were learning to calculate cashflow by trial and error method.
As a first step to fill the gap in financial education we decided to design a series of economic games. "bulls-bears" is the first game in this series and it is about stock exchange. We want university and school graduates to be full participants of financial relations and to feel free to open their own business due to these kind of games.
Design of the game shows real broker's emotions. Gambling and fear pull the player in two opposite directions. Those feelings interfere to take informed decisions and lead to loss of money. While player keeps opened profitable positions relying on bigger income, the gambling overwhelms him. The fear appears, when the broker do not open profitable positions because he fears of money loss or closes positions with the lowest profit. To convey these feelings we used contrast, clear colors and sharp "ringing" forms.
As a first step to fill the gap in financial education we decided to design a series of economic games. "bulls-bears" is the first game in this series and it is about stock exchange. We want university and school graduates to be full participants of financial relations and to feel free to open their own business due to these kind of games.
Design of the game shows real broker's emotions. Gambling and fear pull the player in two opposite directions. Those feelings interfere to take informed decisions and lead to loss of money. While player keeps opened profitable positions relying on bigger income, the gambling overwhelms him. The fear appears, when the broker do not open profitable positions because he fears of money loss or closes positions with the lowest profit. To convey these feelings we used contrast, clear colors and sharp "ringing" forms.
Name of the game was inspired by the slang of stock exchange. Those, who buy equities relying on its future value increasing are bulls; and those, who bail equities counting on its refund by a lower price are bears.
Design of the game shows real broker's emotions. Gambling and fear pull the player in two opposite directions. Those feelings interfere to take informed decisions and lead to loss of money. While player keeps opened profitable positions relying on bigger income, the gambling overwhelms him. The fear appears, when the broker do not open profitable positions because he fears of money loss or closes positions with the lowest profit. To convey these feelings we used contrast, clear colors and sharp "ringing" forms.
Portfolio
Relation projects
The cover book "In Cold Blood" Made a series of covers for the publishing house client Penguin Books
Genic Made a brand identity for student union client HSE
The shape of light Layout of Research about Light Design client HSE
Office print Print circulation for the Lahta Center client Gazprom
Poster and merge for Biennale Poster winner at the Biennale Golden Bee client Golden Bee
Studlive brand identity for Studlive client HSE
Gift wrapping Project package
is «my little Amserdam»
is «my little Amserdam»
Calendar Environmental packaging design
CDK poster Poster for the documentary cultural centre client CDK
The souvenir The souvenir for Rijksmuseum client Rijksmuseum
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